I ship products at the intersection of design and code

I help ship products at the intersection of AI capability and human need. Leading design teams by leveraging emerging technologies and defining new processes to reinvent how and what we deliver.

Co-founding Contex

Defining the AI-first delivery approach for TCS's Creative Engineering Studio

Huntington Bank AI vision strategy

London map

London

UTC+1 • Hybrid

🌧️—

Core capabilities

Product Delivery

  • Problem definition
  • Cross-functional team collaboration
  • Code-first design systems
  • Roadmapping & prioritisation

AI

  • Prompt engineering
  • AI-assisted discovery
  • AI tooling integration
  • Team upskilling

Leadership

  • Menotorship & Line management
  • Defining ways of working
  • Stakeholder alignment
  • Strategy & future visioning
  • Workshop facilitation

Design Craft

  • Design thinking methodology
  • 0→1 product design
  • Simplified complexity
  • Design systems & Brand application

Daily stack

  • Figma

    Figma

    Design language & direction

  • Cursor

    Cursor

    AI-assisted code editing

  • Claude

    Claude

    Research, code gen & general use

  • Github

    Github

    Branching & version control

Design philosophy

"The greatest danger in times of turbulence is not the turbulence — it is to act with yesterday's logic."

— Peter Drucker

I don't like the rush to embed new technologies into everything we interact with just for names sake, but I do believe we are witnessing the biggest shift in everything we know since the birth of the internet. The real leverage comes from treating AI as just another technology to power a feature. It's important we remember that we are still designing for humans, and therefore the same principles we work by today still apply. I've spent the last two years testing and building this in practice: defining playbooks, retraining teams, and navigating the enterprise-scale challenges of AI-first design so that it can become the default, rather than simply an experiment.

2020 — Present

Lead Product Designer

TCS Interactive (Formerly W12 Studios)

As part of the Creative Engineering studio within TCS Interactive, I have been solving complex enterprise scale product problems and shipping experiences for across BFSI, Health, and logistics. I have also been heavily involved in defining and implementing the transition to code-first ways of working

Key Activities

  • Mercury Financial: Led iOS app revamp helping users with poor credit scores track and improve their credit health. Navigated internal politics and a mid-project rebrand pivot while maintaining design momentum and stakeholder alignment. The product overhaul supported a $250m acquisition of the company.
  • Huntington Bank: Led a multi-phase engagement. Phase 1 unauthenticated marketing redesign drove a 17% conversion increase through improved discovery funnels and product comparison UX, directly enabling Phase 2 app and web AI strategy.
  • Nest Pensions: Senior/lead designer on their member portal revamp, owning contributions flows end-to-end.
  • Protective Life Insurance: Led 3 designers on the redesign of Annuities and Life insurance Get a Quote journeys — resulting in a 22% decrease in drop-off during the Annuities journey and 30% on the Life insurance equivalent.
  • Mentored and line managed designers throughout their careers at TCS, and drove studio-wide adoption of AI-augmented delivery across the design team.
2018 — 2020

Digital & UX/UI Product Designer

Make Agency

As part of a team of project managers, designers and developers, worked towards the planning & design of digital products from both a UX & UI standpoint for small and large businesses across a wide range of industries.

Key Activities

  • Envision Virgin Racing — media and fan engagement platform for Formula-E Season 4
  • Tetherit.io — cross-platform CCTV security software for managing global on-site camera recordings

Get in touch

There's always something in the works — new ideas, side bets, and things not quite ready to show yet.

2018

Freelance UX/UI Designer

Various clients

Designing digital products — native mobile apps & web-based platforms — for various markets, ranging from a wedding planning app, a fitness app, and a UGC licensing platform.

Key Activities

  • Native mobile app design across iOS and Android
  • Web platform design across consumer markets
  • End-to-end product design from brief to delivery
2018

Freelance Digital & Motion Designer

Various London agencies

Digital campaigns for a range of clients, including Activision, Vodafone, Audi & Costa Coffee.

Key Activities

  • Campaign work across Activision, Vodafone, Audi, and Costa Coffee
  • IOS and web design across a range of clients

Education

  • BA (Hons) Graphic Design

    Kingston University (KSA)

    2015 – 2018

    First Class

  • Extended Diploma in Graphic Design

    West Kent College

    2013 – 2015

    Triple Distinction*

2013 — 2014

Junior Designer

Hogtronix Ltd

Assisted lead designers and developers in creating content for websites and social media campaigns, and contributed to branding projects for clients.

Key Activities

  • Web design and social media content creation
  • Contributed to branding projects